Affiliated Dream Riders location
American Dream
East Rutherford, New Jersey
Choose your rider. Let the adventure begin.
A wild new adventure.
Climb aboard your favourite plush animal and explore the mall in a whole new way. Ride on your own or share the fun together.
Explore the experienceThe experience
An adventure for the whole family.
Guests choose their favourite plush animal and enjoy a fun, memorable ride through the mall. Children can ride independently, while younger riders can enjoy the experience alongside a parent.
Enhances the family experience
Encourages longer dwell time
Adds colour and energy to common areas
Works in kiosk or storefront formats
Proven at leading North American malls
Affiliated locations
Proven experience at leading malls.
Through our affiliated Dream Riders operations, this concept has been successfully brought to some of North America’s leading shopping and entertainment destinations.
Affiliated Dream Riders location
Mall of America
Bloomington, Minnesota
Two affiliated Dream Riders locations
West Edmonton Mall
Edmonton, Alberta
From open kiosks to full storefronts, the format adapts to a range of mall spaces.
About Wild Riders
More than a ride through the mall.
Wild Riders brings the fun of colourful plush animals to life with fully electric, motorized riders made for exploring the mall.
Children, teenagers and adults can all enjoy the experience. Riders can travel independently, or an adult and child can fit together on one rider—making it an activity families can genuinely share. With a wide variety of animals to choose from, every visit offers a new favourite and a memorable addition to the day at the mall.